How to avoid falling into the ‘Naked Beauty’ trap

"I have a lot of people that are like, 'I'm going to try it.'I'm like, I don't want to do that, that's not what I want to be doing," she says."I'm like 'no, no, no.'"The beauty brand she started in 2010 has been embraced by consumers around the world, and recently launched an online subscription service that is designed to

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