“I have a lot of people that are like, ‘I’m going to try it.’
I’m like, I don’t want to do that, that’s not what I want to be doing,” she says.
“I’m like ‘no, no, no.'”
The beauty brand she started in 2010 has been embraced by consumers around the world, and recently launched an online subscription service that is designed to provide subscribers with the tools to help them achieve their own skin glow.
“If you look at the product, you can see that you can make this skin glow,” says Gail H. Luscombe, cofounder and CEO of SkinLightning, who founded the company in 2010.
Lusa says that when she launched the company, the majority of her customers didn’t know that there were other products available for skin that could do the same.
“They were kind of confused,” she said.
“That was a big reason why I didn’t want people to be discouraged.”
Lusa, who has a master’s degree in biology and chemistry, says she was interested in creating a product that would help people to “break out of the cycle of looking good and feeling good and having an image that they can be proud of.”
“I really wanted to do something that could help people transform the way they look and feel and live their lives,” she explains.
Lusha, who also founded SkinLighting, says that one of the biggest challenges she faced was the fact that people had different expectations when it came to using products.
“When we started talking to people, it was very easy for them to say ‘Oh, I can do this,’ or ‘Oh yeah, I’ll do that,’ but it’s so much harder for us to talk to people who are looking for something to change their face,” she told Recode.
“People will be like, oh, this will make my skin glow, or this will brighten my skin.
And that’s what I wanted to make.”
For Lusha and Lusa’s clients, their experiences have been similar.
“The thing that really drives me is that we can’t really be that sure that our skin looks good on somebody who’s never had this,” she explained.
“So, it really takes us back to our natural instincts and our natural human need for beauty.”
While the two have worked together on several projects, one of which was SkinLightening’s SkinBrightening Kit, Lusha says she wants to see other skin care brands expand on their product offerings.
“In my experience, I think that if you make a product for the natural state of the skin, you’re going to get more than one person who will really enjoy it,” she adds.
“You’re going, ‘Wow, it’s really good.'”
SkinLightings’ product lineup includes products designed to help you “lighten up” your skin, and it also includes a skin-lightening cream.
“Our products are really designed to give people the ability to really lighten the skin without getting a tan, and so we don’t make any claims of a tan,” Lusha explains.
“We do make claims of helping with the natural aging process, and we do have a ton of products for that.”
The company’s SkinLighten Foundation has already been a hit among women who have been searching for a natural, sun-absorbing formula.
“It’s a really great foundation,” says Lusha.
Gail says that SkinLightners’ product offerings also include products designed specifically for women with oily skin. “
One of the most surprising things for me is how much people love it.”
Gail says that SkinLightners’ product offerings also include products designed specifically for women with oily skin.
“My experience is, I get emails from people who have very oily skin, people who really have really sensitive skin, who have really dry skin,” she tells Recode, referring to those with sensitive skin.
While some products, such as the SkinBrighten Foundation, have a skin whitening effect, others have skin-whitening properties, too.
“There’s no such thing as a skin cream that’s going to do it,” Lusborough says.
However, it is worth noting that skin-brightening products are designed to lighten your skin without drying out your skin.
Lush is one of those companies that has a lot to offer its clients, including a skin moisturizer that has proven to be very effective at removing excess oil from the skin.
The company has also developed a product called SkinBlush that, in addition to a skin lightener, has a UV protection ingredient to help protect against the damaging effects of the sun.
“This really is a really easy product to use,” Gail explains.
Gail Lusville and Gail M. Luseville.
(Courtesy of Gail and Gai Lusbury) The company offers the SkinBlushing,