A new report shows the growth of online skin care stores in the U.S. is being driven by a trend of consumers looking for “skin softeners” and “skin creams” that aren’t necessarily the best quality products, but are cheaper than traditional brands.
The report, published by the Consumer Product Marketing Association, found skin care sales at stores selling those products in 2016 were up by almost 60% compared to 2016.
While the rise in skin care and beauty sales has been widely reported, the report was commissioned by the industry to investigate the market trends and determine if there is a need for skin care brands.
“Consumers are buying more than cosmetic products,” said John L. Schuster, the CEO of the association.
“What we’re seeing is consumers are searching for products that are less expensive than what they are buying from traditional stores.”
The report found that online skincare sales in 2016 increased by almost $60 billion compared to 2015, and the industry saw a 26% increase in the number of stores selling skincare products and cosmetics in the United States in 2016 compared to the previous year.
While most of the increase was driven by the launch of new online retailers in the past few years, the industry continues to see an increase in demand for cosmetic products and skincares as well as a rise in online skin brands.
The study was conducted by the association and included online retailers and stores selling products such as Skin Care, Lotion, and Cleansing, as well an online retailer that sold face and body care products.
While the skin care market has been growing in recent years, in the early years of the year, sales were lower than expected due to an increase of cosmetic retailers.
For instance, Walgreens closed its first skin care store in 2012 and Walgarts Beauty Care closed its second in 2013.
In 2015, retail sales for cosmetics and skin care decreased due to the rise of skincaring brands such as Revlon and Lancome, and an increase by beauty retailers like Sephora.
But that didn’t mean the industry was slowing down.
The industry has grown at a steady rate since 2015, according to the report.
The number of skin care retailers grew by more than 100% in 2016 and by nearly 30% in 2017.
“We see consumers looking to skin care as a way to spend less on cosmetic products or a way for consumers to save money and save money in the long run,” said Schuster.
The report notes that skin care has been gaining momentum in recent decades.
For example, in 2017, skin care rose by 8% year over year, according a report by the National Skin Institute.
While that has been true for the industry for decades, the consumer’s interest in cosmetic products has continued to grow.
The market is also growing with the emergence of more health and beauty products, such as dermatology, skincampyres, and hair care.
The association says that in 2016, there were 5.3 million cosmetic retailers in America, up from 2.7 million in 2015.
But the growth is slowing down, and more are opening.
Schuster said the industry is starting to see a shift towards online skin retailing, where the beauty industry is competing with the beauty community.
“There is a growing appetite for products, and for consumers looking at it that way,” said Lorne D. Smith, president of the trade association.